data-driven marketing expert | mmm | mta | digital excellence@ Citi
San Francisco Bay Area
Haren Ghosh
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FlashIntel GPTHaren Ghosh is a highly experienced professional with 18.8 years of work experience in analytics, segmentation, digital media, and strategy. He has a strong background in market research, customer insight, and integrated marketing. Haren is the Founder & CEO of Citi and has held various leadership roles in organizations. He specializes in optimizing marketing budgets for small to Fortune 50 advertisers across industries. Haren's expertise includes MMM/MAX, digital analytics, AI/ML, brand equity, and predictive analytics. He has worked in industries such as banking, insurance, automotive, healthcare, CPG, QSR, beauty, retail, and e-commerce.
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About
• Leadership: Founder & CEO, SVP, CRO, and GM responsibilities across organizations • Client-Centric Focus: Optimized marketing budget for small to Fortune 50 advertisers across industries, including banking, insurance, automotive, healthcare, CPG, QSR, beauty, retail, and e-commerce • Specialization: MMM/ MTA, Digital Analytics, AI/ ML, Brand Equity & Predictive Analytics
Work Experience
data-driven marketing expert | mmm | mta | digital excellence
Marketing Strategy And Analytics
Financial Services
Haren Ghosh's Professional Milestones
- Marketing Strategy And Analytics (2019-09-01~): Driving data-driven marketing campaigns to optimize campaigns and optimize conversion rates for maximum ROI.
- Analyticmix (2014-03-01~): Developed a comprehensive analytical program to accurately predict financial data and drive informed decision-making.
Skill
Analytics
Segmentation
Digital Media
Strategy
Market Research
Customer Insight
Integrated Marketing
Marketing Research
Competitive Analysis
Marketing Strategy
Predictive Analytics
Marketing Mix Modeling
Consumer Behaviour
Predictive Modeling
Competitive Intelligence
Marketing
Business Strategy
New Business Development
Quantitative Research
Product Innovation
Cross Media Marketing
Statistical Modeling
Certification
Colleagues
Other Named Haren Ghosh
Frequently asked questions
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Haren Ghosh works for Citi
Haren Ghosh's role in Citi is data-driven marketing expert | mmm | mta | digital excellence
Haren Ghosh works in the industry of Financial Services
Haren Ghosh's colleagues are Britney A,Ashley Clements,Abrar Bagdadi
Haren Ghosh's latest job experience is data-driven marketing expert | mmm | mta | digital excellence at Citi
