Harper Ferguson
product marketing lead @ meta | software development consumer research & product marketing@ Meta
Seattle, Washington, United States
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Harper Ferguson is a Product Marketing Manager with 15.8 years of experience in merchandising, fashion, retail, sales, and marketing. Based in Seattle, Washington, he has worked at Facebook, Amazon, and Saks Fifth Avenue, where he has successfully launched new products. His specialties include building go-to-market strategies, integrating marketing campaigns, driving acquisition and engagement campaigns, conducting consumer research, and driving product development with a consumer lens. Harper is also skilled in owning metrics and revenue goals, owning financial budgets, brand positioning and growth strategies, and brand name, logo, and trademark development.
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Emails and Phone Numbers

@gmail.com
@meta.com
@amazon.com
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About

Product Marketing Manager with Software & E-commerce experience. In the past 12+ years, Ive had the privilege of working at: Facebook, Amazon, & Saks Fifth Avenue. I've worked in a range of functions, but what I enjoy most is launching new products. Specialties: - Building go-to-market strategies for new products- Creating integrated marketing campaigns- Driving acquisition and engagement campaigns- Conducting quantitative and qualitative consumer research- Product development with consumer lens- Owning metrics and revenue goals- Owning financial budgets- Brand positioning and growth strategies- Brand Name, Logo, & Trademark development

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Work Experience

1 Hacker Way, Menlo Park, CA, 94025, US

Software Development

112164
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Harper Ferguson's Professional Milestones

  • Ecommerce Assistant Buyer, Swimwear, Outerwear, & Plus Size (2011-03-01~2012-06-01): Streamlined procurement process, improving supplier relationships and maximizing supply chain efficiency.
  • Merchandise Assistant (2010-06-01~2011-01-01): Delivering exceptional craftsmanship through efficient merchandising operations and precise inventory management.
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Education

University of Mississippi
University of Mississippi

Marketing,

Art Studio,

Graphic Design

2006-2010