Hart Rusen

For 20+ years, I've worked as a creative team leader, copywriter and content studio manager at ad agencies, design firms and in-house marketing groups of all shapes and sizes. My experience spans virtually all industries: healthcare, CPG, pharma, telecom, automotive, airlines, technology, and more. My work highlights include leading creative efforts to unite two great airlines: Alaska Airlines and Virgin America. Reinventing the T-Mobile brand after a failed acquisition attempt by AT&T and helping it rise to #3 in the category. At Goodby, Silverstein & Partners, I resurrected the Cheetos mascot, Chester Cheetah, tapped into his alter ego and landed him on the Super Bowl, and helped create a first-person interactive horror website for Doritos, Hotel 626, which won numerous Cannes Lions, One Show and D&AD honors. My account experience also includes Hyundai, HP, Budweiser, REI, Comcast, Nike, Oregon Lottery, Boeing and Papa Murphy's. My career low round of golf is 65, a feat I will mostly likely never repeat.