HAYASE YAMAGISHI

[ 07/2022 - Present ] Marketing Program Manager, Amazon Associates, Amazon Japan G.K. (full-time) [ 02/2019 – 06/2022 ] Content Program Manager, JP Lifecycle Marketing, Amazon Japan G.K. (full-time) Under JP Active Customer Growth Project, drive lifecycle content strategy and shopper engagement marketing experiments on Amazon.co.jp, bridge the onsite experience with funnels and channels to streamline the customer communication. Manage, automate and scale engagement programs and solve technical challenges, partnering with multiple internal stakeholders in JP and WW. Consult and QA for CX on JP company-wide events as Content Bar Raiser (CBR) for Onsite experience and Email Bar Raiser (EBR) for Outbound marketing. [ 10/2017 – 01/2019 ] Merchandising Manager, Audible/Amazon Japan G.K. (full-time) Lead JP localization of its content marketing in web/app for Audible, the digital service of audiobooks run by Amazon. Make strategies and create online campaigns based on data analysis in customer behaviors for Awareness and Engagement by using over 30 internal tools. Manage projects with global teams in 7 countries to develop new marketing features and solve technical challenges. [ 04/2013 – 09/2017 ] Freelance Editor, Writer London, UK (2013), Dublin, Ireland (2014), Tokyo, Japan (2015 - 2017) Launch, manage, and consult B2C content marketing in publishing and media projects in JP market for over 60 clients in private and governmental sectors. Arrange collaboration projects with influencers such as Bloggers, YouTubers, Journalists, Artists, Celebrities, Specialists in different fields to raise awareness of new products and services. [ 12/2008 -03/2013 ] Editor at ALC Press, Tokyo, Japan (full-time) 新潟大学大学院現代社会文化研究科 メディアコミュニケーション学修士号取得（2007） 英国カーディフ大学大学院 社会教育学修士号取得（2008） ※ロータリー財団国際親善奨学生 語学教育出版社アルクにて教材・月刊誌編集、ウェブコンテンツ制作及びディレクションを経て2013年4月独立。 ロンドン留学イベント「Experience Japan 2013」（慶応大学＆ブリティッシュカウンシル）ゲストスピーカー（2013）。著書に『イギリス・アイルランドdeワーキングホリデー』（イカロス出版、2016年）、制作実績に『ララチッタ イギリス』（JTBパブリッシング、2015年）他多数。