Heather Ebert

Highly accomplished writer and editor, engaging storyteller, senior content creator and manager with extensive experience in B2B and B2C marketing communications, as well as print and digital publishing. Possesses a unique balance of creativity and strategic, big-picture thinking along with impeccable attention to detail and organizational skills. Develops engaging and accessible messaging that effectively builds awareness and affinity for a brand. Particular expertise in storytelling and long-form thought leadership. Highly effective in managing projects and collaborating with creative and editorial teams from initial concept to project completion. Successful at attaining and applying industry knowledge and software proficiencies relevant to an organization. Competencies AP Stylebook | Brand Awareness | Chicago Manual of Style | Content Strategy & Development | Creative Direction | Creative Team Lead | Cross-functional Collaboration | Digital Marketing | Ghostwriting | Project Management | SaaS | SEO | Stakeholder Interviews | Thought Leadership | Vendor Management | Writing and Editing Content Mediums and Formats Articles | Blog Posts | Books | E-books | Case Studies | Customer Support Materials | Email Campaigns | FAQs | Newsletters | Press Releases | Sales and Marketing Collateral | Social Media | User Guides | Video Scripts | Web Content | White Papers Notable Achievements • Wrote nearly 300 stories about how small to midsize businesses successfully use Meta apps, including Facebook, Instagram, Messenger, WhatsApp and digital advertising, for presentation to members of Congress. • Collaborated with technical and editorial teams to write video scripts for Google Europe’s Digital Garage (https://learndigital.withgoogle.com/digitalgarage), an online instructional series for small businesses to learn SEM and grow their customer base. • Email marketing for Groups360 successfully drove 30% of website traffic. • Wrote 10 books as a freelance book collaborator, edited dozens of manuscripts, led creative teams through the publishing process, and wrote sales and marketing copy. • Edited more than 3,000 pieces of SEO-driven content as a freelancer.