Heather Frederick

My passion for styling began 15 years ago when I opened Vintage Connection, a brick-and-mortar vintage clothing boutique. Located in Philadelphia’s Bella Vista neighborhood, the shop was awarded Best of Philly by several magazines. With its eye-catching merchandising and thoughtfully-edited inventory, the store also caught the attention of an internationally-known fashion company. I was tapped to join their team and set to work forecasting trends and styling looks that embodied their bohemian vibe. My career has since taken me coast to coast and around the world, creating countless beautiful images along the way. I’ve applied my innate sense of fashion to a wide variety of platforms including catalogs, in-store displays, bus stops, and larger-than-life signage in Times Square.