Heather Lopez

I am an award-winning marketing professional and blogger with over 20 years of experience in online marketing, content creation, event planning, and public speaking. I have a strong passion for connecting people and creating authentic content that resonates with the target audience. My expertise lies in developing and executing marketing strategies, managing social media campaigns, and building brand-blogger relationships.As the Founder and CEO of Heather Lopez Enterprises and Bloggin' Mamas, I have successfully designed custom marketing strategies for clients; developed and executed numerous marketing campaigns; and managed social media campaigns, content creation, event planning, and public relations efforts. I have also been instrumental in building partnerships between brands and bloggers, impacting the mom & Hispanic consumer markets, and utilizing KPIs to monitor and improve campaign performance.In addition to my marketing expertise, I am a licensed Real Estate Agent in Florida, assisting clients in buying, selling, and renting properties. My experience in real estate has helped me develop marketing materials and strategies to promote property listings, utilize social media and online platforms to connect with potential clients, and implement digital marketing strategies to increase visibility and lead generation.I hold a Bachelor of Arts in Psychology and Sociology from SUNY Stony Brook and have completed 36 credits towards a Master of Arts in Forensic Psychology at CUNY John Jay College of Criminal Justice. I also possess certifications in Nonprofit Management and as a Certified Investment Specialist.Feel free to connect with me if you are interested in discussing marketing, blogging, or real estate opportunities.My skills include:• Marketing strategy development• Social media management• Content creation• Event planning• Public relations• Public speaking• Brand-blogger relationship building• Real estate marketing• Account-Based Marketing (ABM)• Analytics• Brand awareness• Campaign development• Content marketing• Cross-functional leadership• CRM• Digital advertising• Digital marketing strategy• Digital media• Email marketing• Google Analytics• Key Performance Indicators (KPIs)• Lead nurturing• Lead generation• Marketing research• Paid search campaigns• Product marketing• Project management• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social media marketing