Heidi Franklin

Marketing Manager for A&D Technology based out of Ann Arbor, MI. I'm in charge of all the B2B technical marketing research, planning, designing, writing, executing and analyzing. A&D Technology is a test automation company who delivers integrated test lab management solutions and services. We work across multiple industries and develop a wide range of applications, from engine and transmission development to vehicle electrification and hardware-in-the-loop simulation On a daily basis, I perform tasks like managing the company website, social media platforms, digital and print media advertisements, SEO, Analytics, communications, videos, and trade shows. I have been doing B2B marketing in the automotive testing industry for 10+ years and have received two Bachelor degrees in Business (marketing) and Communications (PR) from Hope College followed by an associates degree in Graphic Design from Henry Ford Community College.