Heidi McKinley

Senior public relations and marketing professional with proven track record of aligning marketing and business goals to deliver successful, results-driven campaigns. Dynamic leader who fosters best thinking, collaboration and fun among teams. Forward thinker fervent about leveraging insights to shape programs and connect brands with target audiences through the right channels with the right messages. Problem solver. Brand development, messaging and positioning, integrated marketing, public relations, social media, channel strategy Experience includes global brands to start-ups such as American Airlines, Boy Scouts of America, Comerica Bank, Commerce Street Capital, D.R. Horton, Equity Office Properties Trust, Home Depot, Infinity Pharmacy Solutions, Kennington Commercial, La Quinta, LegalShield, Lone Star Investment Advisors, MetroPCS, Nissan, Pinecrest Capital Partners, Starbucks, Transwestern Property Company, University of North Texas at Dallas, Williamson-Dickie Mfg. Co. (Dickies) and Wyndham Hotel & Resorts. Passions: Family, friends, cooking and entertaining, travel and at the current moment...furniture and home decor.