Hilda Maxime, MBA

Global biopharma leader develops commercial strategies and marketing plans that deliver top and bottom-line revenue goals. Cross-Functional Team Leader brings: • Branded BioPharma marketing • Molecular Diagnostics experience • Portfolio strategy • Business development • P&L, forecasting, NPV, and budget responsibility • Treatment adherence optimization • Personalized medicine • Multi-country launch strategy • New product development • Brand positioning, differentiation, and share maximization • Digital marketing • Customer Segmentation • Consumer marketing, including direct-to-consumer advertising and CRM • Project management • Market research and insights • Integrated marketing plans • Payer marketing • Market access and value optimization • People leadership • Cross-functional, cross-regional leadership Neurology, Oncology, Virology, Fibrosis, Inflammation, Diabetes, Kidney Disease, Rare Disease, and Diagnostics experience.