Holger Sowa

I started playing club football at the age of 5 and from the age of 13 I played both football and handball. From an early age, I loved the team spirit, loyalty, respect, tolerance, fairness and conflict management that are important in a team. During my time in the German Air Force, I was deployed in a leadership role as a platoon leader. Here I combined perfect team chemistry with working under pressure, achieving goals together and successfully meeting project deadlines. My studies in Mallorca strengthened my international thinking, flexibility, and open-mindedness. Since 2013, I have been the Marketing Manager and Hospitality Manager for professional sports teams of the high-performance sports centre Tenerife Top Training. I'm responsible for customer satisfaction, budgeting, contracts, sales and marketing, operations and public relations! In my role, I focus on building strong B2B and B2C relationships. My successes include building strong partnerships and ensuring a high level of the best customer experience for our clients such as English Football Para Squads, Liverpool F.C., FC Basel 1893, Porsche Motorsport, SONY, Polar, etc. On the agency side, I have also worked successfully with internal sports magazines and clubs on the agency side. • Experienced. I have over 10 years of business experience in customer care and hospitality for professional sports teams and sports agencies. • Skilled. I bring strong project management skills, for example in international sporting events such as Triathlon and CrossFit. • Focused. I have strong organisational and attention to detail skills. • Active Mindset. I enjoy being proactive and goal-oriented. I can adapt quickly to changing environments, and I'm a problem solver by nature. • Communicative. My mother tongue is German, I am fluent in English and have a basic knowledge of Spanish. I can communicate clearly and professionally with different stakeholders while remaining assertive when necessary. • Team player. I have an open and friendly personality who works as a true team player and does not mind sharing responsibility with different groups of people. • Passionate. I am passionate about sports and sustainability • CMS & SEO (WordPress, 6 years; concrete5, 4 years; Joomla, 2 years) • Customer Relationship Management (CRM) (HubSpot, Mindbody) • Performance marketing mentality (Google Analytics, Google Search Console)