Holly Hilbrands

For me personally, marketing equates to being an evangelist. I instill my passion for the topic I own and give 110% to drive the right set of marketing messages / activities / plans to achieve our business goals. As a marketing evangelist, I need to solve a problem for prospective customers in a specific market segment. Today that fully applies to my role with IBM Software Analyst Relations. My passion is in creating the right “message” that will resonate with these customers - articulating the problem(s) they face – and the value of the solution in terms they recognize. I love pulling together the specific components of a solution (SW, services, HW) into a cohesive story. Whether that role is in market management, product marketing, pre-sales support or industry marketing – I can create and drive a message that resonates with customers and their roles. I have a proven track record of achieving or over-achieving on business results. In prior roles, I was a well known and respected speaker worldwide - traveling the world as a marketing evangelist – talking with customers, press and analysts. I also understand and respect cultures around the world – and look to tailor the message appropriately for those cultures. Team leadership comes naturally to me. It’s a challenge in any job to bring together a team of diverse individuals. I revel in the opportunity to bring us together – consolidating our various goals into a cross-brand plan that enables us to achieve our common and individual goals.Specialties: - Ability to matrix within the IBM teams to effectively drive the strategy for revenue growth of a product family within & across industries- Create / implement sales / marketing programs to promote solutions and increase revenue- Well known and respected speaker world-wide- Flair for defining / articulating a solutions story around a set of deliverables - Understand / respect a wide variety of foreign business cultures world-wide