[Mindy] Hui Min Choo, MBA

Experienced Digital Marketing strategist with 10+ years of business development experience and a demonstrated history of excelling in B2B and non-profit industries. My areas of expertise include, but are not limited to: SEO/SEM, PPC advertising, marketing automation, content creation, social media/SMM, email marketing, demand generation, lead nurturing, marketing operations, CRM administration, and digital property management. My propensity for data-driven decision making and creative design seems paradoxical. However, developing proficiencies in a multitude of disciplines have made me a well-rounded professional. Expect me to develop and implement omnichannel strategies that achieve realistic ROI goals. I am the embodiment of the saying: “A jack of all trades is a master of none, but oftentimes better than a master of one.” I have proven to be an effective communicator regardless of organizational structure and am confident leading cross-functional teams. I find myself to be most impactful when using my talents at an organization that values corporate social responsibility, environmental sustainability, and workplace DEIB (Diversity, Equity, Inclusion, and Belonging). Marketing and communications is not just a career for me. It matters how I contribute to the betterment of society by building meaningful connections in the digital space.