Huyen (James) Hoang

• 10+ years in user research & product focused roles ranging from academia, consultancy, & startups (biotech, e-commerce, mobile app). • UX researcher with strong product sense, digital marketing (growth) & web development acumen. • Experienced in both qualitative & quantitative research methods. • Collaborates across functions. • Growth & impact focused. I am an experienced and entrepreneurial research and product professional who understands the intersection of business, product, and consumer insights (users). I help business leaders understand their core audiences, formulate user research and product roadmaps, enable businesses to validate product hypothesis, pivot business models, or make digital transformations. I am currently empathizing with users of disruptive digital products of the COVID era connected economy and helping businesses succeed in the pandemic driven digital shift. Curious. Self-starter. And entrepreneurial. I am capable of leading end-to-end user research across the entire product life cycle from 0 to 1 and create operational processes so that startups can scale from MVP to maturity. I have a history of collaborating cross-functionally with business leaders, marketers, engineers, researchers, designers, and copyeditors to create digital experiences in agile and startup environments. My main goal is always to have a competitive impact related to growth on the clients, businesses, teams, and products I work with. If you want to compete but operate in ambiguity and need user insights to lead the way from MVP to Product-Market Fit to Product-Led Growth, get in touch. Areas of interest: Connected Economy, Health & Wellness, Travel, Future of Work, Gig Economy, Creator Economy, FinTech (Payments) Currently learning about: Web3.0, Blockchain