Iain Gibson

DIA Group has joined forces with RGC the Sydney based Branding Agency to service clients in Australia and New Zealand as well as opening doors for local brands wanting a presence in Asia. Established in London, DIA has 35 years track record in global branding and 23 years in Asia. Their aim is to help bring regional brands to Australia & New Zealand and local brands to the world’s fastest growing markets. RGC principle partner Iain Gibson earned his spurs during the 80’s and 90’s in DIA London before a stint as Creative Director at DIA in Singapore, and then moving on to Australia and establishing RGC in Sydney in the early 2000’s. By coming together DIA and RGC’s complementary capabilities in branding and digital strategy, with multi-disciplinary design and marketing, offers clients an opportunity to develop and activate brands though one house. DIA Brands Australia RGC has developed branding programmes for many prominent Australian clients including Caltex, Mirvac, Stockland, Wattyl, MM Kembla and Sydney University. This experience will be strengthened as part of a broader team with the experience to develop and activate brands for fast changing markets where business, brand and digital strategy are now becoming integrated as one. DIA Brands Group DIA is an established group of strategic and creative branding specialists with more than 20 years of experience in Asia, now based in Singapore and with offices in Malaysia, Indonesia and Australia. DIA’s client list includes Coca-Cola, Petronas, Changi Airport, Standard Chartered, DBS and OCBC Banks, Bintang and Tiger Beer, Dunlopillo, P&G, Unilever and IBM among many others. Projects in Asia have spanned the whole region from India to China and most countries between.