Ian Hu

Experienced market research professional. Strong ability to generate insights from a variety of sources, including qualitative, quantitative and secondary data. Profound knowledge about the industrial environment and developing trends of bus &coach market, school bus market, electric bus market and public transportation industry. Senior Marketing Research Specialist at Zhengzhou Yutong Group Co., Ltd., where I am mainly responsible for research on environmental supervision, industrial trend and competition strategy, since February 2011. Prior, from June 2010 to February 2011, I was business research specialist at Kodak. From February 2008 to February 2010, I was marketing research specialist at Beijing Sinomonitor Co., Ltd., a China leading marketing research company established in 1988, being engaged in providing clients with specialized marketing research and consulting services. Specialties: Industry research of External-environment(PEST), Competitor analysis, Marketing intelligence analysis, Strategic planning, Counsumer U & A research, Customer Satisfaction and Loyalty, Forecasting, Segmentation Research, Positioning Research, Pricing Research.