Irina Bacheva
pr comms marketing and content management professional@ Intelligent Systems
Bulgaria
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Irina Bacheva is an experienced journalist, PR, and communications professional with over 20 years of experience. She has a strong background in media relations, press releases, editing, social media, and creative writing. Based in Bulgaria, Irina has worked in various roles, including as a content writer, public relations account executive, and business development manager. She has also held positions at companies like InnoCenter Bulgaria, DGKV, and GE. Irina's expertise lies in PR and media relations, event management, and public campaigns, making her a valuable asset in the field.
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Emails and Phone Numbers

@amcham.bg
@isystems-group.com
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About

I am experienced in journalism, PR and communications for over 20 years. Thanks to the print and TV media I was part of, I have got a sharp eye on the details and had the chance to work in diverse teams. The media background served as a natural transition to public relations profession while keeping the connection with media alive. Being a team member of the American Chamber of Commerce for 14 years, I have acquired skills in PR and media relations, event management and public campaigns for: high-level local & international events – business meetings, conferences, round tables, seminars, business delegations. As an editor of AmCham Bulgaria magazine and later as an editor-in-chief of Business Connect magazine I led the redesign and rebrand of the media together with the team of journalists. In my capacity of Communication Executve at the innovation hub InnoCenter Bulgaria, I managed the creation/design of the website, as well as writing and publishing of the news. During the last six years I have arranged marketing campaigns in Facebook and LinkedIn, creating texts and visuals for a variety of jobs.

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Work Experience

51 Alexander Malinov 51 Blvd., entr. 2, fl. 8, Sofia, 1712, BG

IT Services and IT Consulting

218
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Irina Bacheva's Professional Milestones

  • Public Relations Account Executive (2019-09-01~): Created strategic PR campaigns that generated increased brand awareness and increased customer engagement.
  • Editor-in-chief Business Connect Magazine (2016-01-01~2018-01-01): Transformed the business into a globally recognized resource for quality and efficiency through strategic content delivery.
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Education

Software University (SoftUni)
Software University (SoftUni)

Google Analytics Advanced,

Digital Marketing For B2b

2018-2020
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