Head Of Marketing Communication And Public Relations@ NOVUS
Irina Bakhirkina
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FlashIntel GPTIrina Bakhirkina is a highly experienced marketing professional with 13.6 years of work experience. Based in Ukraine, she specializes in strategic marketing planning, customer-centric marketing, competitive analysis, loyalty and CRM program development, branding and positioning for retail and financial service companies. She has expertise in visual merchandising, store planning, and trade-marketing. Irina has worked in various roles, including Head of Marketing Communication and PR at NOVUS, CMO, Marketing Director at Ukrainian Retail, and Marketing Manager at Fozzy Group. She is skilled in CRM-sistem, sales management, and promotion campaigns.
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Specialization: Strategic marketing planning Customer-centric marketing Competitive analysis Loyalty & CRM program development Branding and positioning for retail and financial service companies Visual merchandising, store planning and trade-marketing Assortment and pricing management Retail promo management Advertising campaigns Специализация: Стратегическое маркетинговое планирование, построение клиентоориентированной маркетинговой системы, конкурентный анализ, развитие программ лояльности и CRM-систем, брендинг и позиционирование в сфере ритейла и услуг, управление ассортиментом и ценообразованием. Построение систем мерчандайзинга, трейд-маркетинга и работы с планограммами магазинов. Разработка и запуск промо и рекламных кампаний.
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Head Of Marketing Communication And Public Relations
Retail
Irina Bakhirkina's Professional Milestones
- Head Of Marketing Communication And Public Relations (2020-02-01~): Creating impactful marketing strategies that enhance brand visibility and generate engaging PR campaigns.
- CMO, Marketing Director (2017-06-01~2019-08-01): Developed and executed successful marketing campaigns, maximizing brand visibility and engagement for clients.
Education
Marketing/marketing Management
1293840000-1356998400Certification
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Irina Bakhirkina works for NOVUS
Irina Bakhirkina's role in NOVUS is Head Of Marketing Communication And Public Relations
Irina Bakhirkina works in the industry of Retail
Irina Bakhirkina's colleagues are Mazvydas Stundzia,Sergii Guliaiev, MBA,Mark Petkevich
Irina Bakhirkina's latest job experience is Head Of Marketing Communication And Public Relations at NOVUS
Irina Bakhirkina's latest education in Ukraine Jobs
