Irina Lima

Passionate about the world of creativity, which is so wide and transformative. It is from this basis that I run my day-to-day and my dreams. We can dream, but we can also make it happen. My entire academic career was linked to Design and later I graduated in Graphic Design and Advertising at Escola Superior de Estudos Industriais e de Gestão. My professional experience ranges from collaboration as a designer in an agency to the company department, where I worked at SLM Design and Fundação de Serralves. In the meantime, I worked as a Designer and Photographer, in small and large volunteer projects like TEDx, which I grew up as a professional. Later on, I went to Proef and I moved from a trainee to a main member as a Graphic Designer, there I was able to develop various skills in the area of branding, editorial, advertising campaigns, organization of internal events and above all to have a B2B experience. I am currently in the retail area (B2C) and experiencing a very comprehensive world that needs to reach different targets with different perspectives; it is a challenging area that makes us live at the limits, a time trial, but makes us move to the next level, to be better. It is here that I am improving my knowledge in Digital Design, which made me want to invest in the Digital Marketing area with short courses, to understand what exists behind the curtain. With the digital transformation we are experiencing it is important to see the big picture and know how to keep up with the new times. In personal terms, I am a hardworking, responsible person who accepts a good challenge with determination and courage to overcome it in the best way. I have a great taste for knowledge and I try to exceed the expectations that were place on me. The most important thing is to implement the constant challenge in our personality, for me being out of our comfort area makes us struggle every day, which makes us stronger.