Ivan Kitta

Dynamic executive with proven record in developing and executing marketing and brand strategies for well-known international brands, improving competitive position with quick-hit successes. Innovation-oriented marketer who excels in identifying key market drivers and uncovering consumer & shopper insights to seize market opportunities, developing unique value propositions, engaging brand communication, and consumer activation via online media and instore marketing that transform category shoppers to loyal brand enthusiasts. Signature Achievements: * Revitalized one of Germany's top snack brands, launching product innovations to appeal to changes in consumer needs and preferences and drive sales in new market segments. * Effectively battled fierce competition from well-known global snack brand, implementing strategies that revived and expanded sales of regional brands in Eastern Europe's regional markets. * Developed and implemented new brand strategy that nearly doubled market share of line of products. * Introduced several blockbuster products that quickly moved to best-seller status, leveraging on-target consumer analysis and marketing instincts to guide innovation. International experience across Europe (particularly Germany & Eastern Europe) and North America Willingness to relocate within EU & Switzerland Specialties: STRATEGY DEVELOPMENT & BRAND MANAGEMENT - CONSUMER PRODUCTS Strategic Marketing | Market Analysis | Product Launch | Business Expansion | International Growth