James O'Byrne

A transformational leader with extensive experience managing and inspiring teams through rapid change and sustained financial disruption. A specialist in strategic innovation and experimentation, with repeated success in motivating teams to exceed goals and fulfill mission. An expert in content creation, revenue generation, sales strategy, digital distribution, social media strategy, content marketing strategy, branding, communications and using data-driven metrics to measure performance and meet financial goals. A successful coach and mentor for new leaders. A lifelong learner. • Thirty years of experience as a news and business leader in New Orleans for NOLA Media Group, NOLA.com and The Times-Picayune. • Leader of strategy, innovation and product development for Louisiana’s largest media company, focused on inspiring new sources of revenue and reinventing mission. • Extensive leadership experience in content, sales and strategy, with proven success redirecting the company to a more sustainable long-term path. • An award-winning journalism career, including three Pulitzer Prizes as an editor and a writer, leading investigative reporting teams in covering environment, racial justice and politics. • Reimagined Content Marketing operation, growing revenue 1400% YOY in 2016.