Janelle Lee-Jones

Lead. Develop. Deliver.Highly motivated, results-oriented marketing professional with deep experience in segment, geographic and product marketing.Telecommunications / techco industry focus.My passion is understanding and representing customers' needs and using insights to drive marketing strategy, geographic targeting and customised creative. Demonstrated experience in large scale, complex, mass consumer marketing programs, identifying growth opportunities within markets for innovative technologies and development/launch of new products.Strong business acumen with excellent analytical and strategic planning skills.Trained in Agile methodologies with proven ability to work collaboratively across large cross functional teams. Scrum Master.People focused leader who fosters diversity and supports inclusivity, collaboration and innovation. Experienced in recruitment, building capability, managing performance, coaching and mentoring. Specialties: marketing management, product management, product development, segment marketing, strategic pricing, customer research, advertising campaign management, local area marketing, geo marketing, customer insight and focus, advertising, direct marketing, community engagement, nbn, fibre, mobiles, agile, scrum master, people leader, leadership.