Jarret Streiner

As a cross-functional marketing leader with a focus on innovation and emerging technologies, I have a track record of implementing high-level projects to improve process efficiency, reduce errors and expenses, and maintain or increase output quality and performance. With expertise in SEO/PPC, CRO, ROI, content, social media, web analytics, business intelligence, A/B testing, channel attribution, product management, and tag management administration, I have successfully directed strategies across digital, website, social media, paid search, and content for global companies.At SAI360, as Digital Marketing Director, I planned, developed, implemented, budgeted, and managed all marketing programs while leveraging emerging technologies to improve processes, workflows, and conversions. I successfully developed a new inbound marketing program that increased leads and CRO by 42% YoY and implemented high-level projects that improved process efficiency, reduced errors and expenses, and maintained or increased output quality.As Digital Marketing Director at Raintree Systems, I created the campaign strategy for lead and demand generation, revised SEO and PPC programs, and created standardization for data and analytics reporting. I planned all remarketing and 3rd party vendor review campaigns and developed the SEO and PPC Guidelines for 11 Urgent Care Clinics, 6 Dental Care Clinics, and 1 Veterinary Clinic, increasing conversions by 40%.At FirstService Residential, as Director, Marketing Technology, I directed the entire creative and front-end web development process while developing the SEO program that drove organic traffic growth by 78% YoY and designing the Keyword plan that increased top 10 ranking keywords by 214% MoM.With a Bachelor of Arts in Mass Communication from Wright State University and certification and training in digital marketing, management, and specialized skills, including Google Analytics, Google AdWords, Hubspot, and Agile/Scrum, I am an effective communicator with expertise in campaign management, team building, leadership and development, reporting and analysis, digital marketing optimization, process improvement, market research, strategy development, and project management.