Jen Geddy

Jen is a senior marketing leader with over 15 years of experience developing marketing strategy and the supporting tactical executions. She is committed to leveraging consumer insights and data analytics to engage customers and drive measurable growth and results.Key words: strategic planning, competitor insights, marketing measurement, attribution, market research, customer lifetime value, test and control, A/B test, process innovation, team-building, marketing operations, CRM, programmatic media, paid media, paid search, paid social, 1st party data, people-based marketing, email marketing, direct mail, influencer marketing, content marketing, creative, Facebook, Instagram, brand management, database management, data stack, data governance, privacy policy, segmentation, audience, predictive modeling, advanced analytics, marketing automation, DMP, DSP, DCO, Salesforce Marketing Cloud, LiveRamp, Adobe Analytics, mobile app, product registration, loyalty program, retention, product launch, channel marketing, dealer management, executive presentation, stakeholder expectations, forecast, budget.