Jessica Hindlian

Jessica Hindlian served as Senior Vice President of Identity & Partnerships at TV Squared by Innovid. She specialized in a few key areas, including digital Identity Resolution (from both a business development and a product standpoint), and Advanced TV, and negotiated complex partnership deals to help drive TV2 by Innovid's business forward. She served as a bridge between Product and Business, and contributed to Product strategy and prioritization. Prior to TV2 by Innovid, Jessica was SVP of Product Management at Nielsen. Her areas of focus at Nielsen were twofold:Firstly, Jessica focused on building out Nielsen's leading edge Advanced Video Advertising Platform for glass level Linear Addressable and CTV. Jessica specialized in key areas including Identity, Targeting, Attribution, and Smart TV / OEM Privacy rules and guidelines, and was involved with both the Product and Commercial/Strategic sides of the business. Secondly, Jessica was tapped to lead Identity Product Strategy and Partnerships for the broader Nielsen Media organization as Nielsen became a Platform company. She lead long term Identity related strategic planning for both the US and International markets, and was focused on building a service that meets client needs and ensures the continued success of Nielsen products, from MTA to DAR/DCR and more. Jessica was the first TV industry native ever hired by LiveRamp, and was a founding member of the LiveRamp TV business. She was the Managing Director of TV Platforms at LiveRamp, focused on strategic business and partnership development across the TV and ad tech ecosystems, with an emphasis on building future facing workflows that helped bring improved connectivity and technology to the TV business. She successfully developed many net new TV-first partnerships, in addition to driving incremental revenue and expanding TV use cases with existing LiveRamp clients and partners.Prior to LiveRamp, Jessica was Senior Director of Business Development at TiVo, where she incubated and created new joint data products with other data partners to fuel full spectrum attribution analytics. Hindlian also managed TiVo’s business and product strategy and execution within the programmatic TV landscape.Before entering Ad Tech, Jessica spent four years in network TV advertising sales at Reelz Channel, delivering significant new revenue via strategic development.