Jiwoo Kwon

There is fierce competition for profit in the branded content market. It is imperative for brands to maintain their uniqueness and produce engaging content and events through expert marketers whose skill set is diverse and who can generate new ideas frequently. By creating engaging content and event strategies, I can bolster each brand's identity and set them apart from its competitors. During my time working in the UK's F&B industry, I developed initial concepts, tone, and manners for three different restaurant brands. I created content and event strategies based on each brand's target audience. During my time working as a digital advertising planner for an advertising agency, I learned that promotions are no longer just about increasing sales, but are also a way for consumers to engage with brands on a daily basis. My marketing and branding strategies for Nudayc benefited from this knowledge. Even in unexpected situations, I executed strategies that made Nudake stand out, utilizing every touchpoint of offline and online activities. During the Qatar World Cup in October last year, my goal was to create a campaign that made Nudake stand out. This was despite the irrelevance of the World Cup. Rather than overlooking the issue, I transformed Nudake's bakery elements into a point of differentiation by fashionably highlighting them. I created a digital betting slip that people could use to place bets before Korea's game against all other countries, rather than just capturing and verifying the brand's post, as is typical in online events. Those who win would receive a Nudake's World Cup kit inspired by baking. Providing something eye-catching and original has become a crucial part of marketing's ongoing and seamless penetration into consumers' daily lives. My experience has prepared me to stay on top of the trends and to tackle challenges with a fresh perspective and innovative ideas. Experimenting and tackling challenges in the past has prepared me for the challenges I face today, and I am confident I can tackle them.