Joanne Kok
Practice Director | User Insight And Strategy@ Tonic3
Dallas-Fort Worth Metroplex
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Joanne Kok is a highly experienced user experience/business strategist with 24.7 years of work experience. She specializes in competitive analysis, analytics, strategy, e-commerce, and customer insight. Based in the United States, Joanne has a strong background in implementing data-driven business initiatives and team collaboration. She is a successful leader of cross-functional, strategic initiatives, and has extensive industry experience in e-commerce, travel, software development, and marketing/UX programs. Joanne's specialties include new business innovation, cross-functional team leadership, performance planning, analytics, data visualization, multicultural consumer insights, segmentation, voice of the customer, usability, design research programs, customer journey and ecosystem mapping, marketing and sales optimization,
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Emails and Phone Numbers

@tonic3.com
@hotmail.com
@travelocity.com
+1 214774****
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About

User experience / business strategist highly effective implementing data-driven business initiatives and team collaboration. Successful leader of cross-functional, strategic initiatives. Extensive industry experience in e-commerce, travel, software development and marketing / UX programs. Specialties include: * New business innovation and “go to market” strategy and execution * Cross-functional team leadership, performance planning and governance * Analytics, data visualization and intelligence * Multicultural consumer insights, personas, segmentation * Voice of the Customer, usability and design research programs * Customer journey and ecosystem mapping * Marketing and Sales optimization; CRM, retention and loyalty programs * Competitive intelligence

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Work Experience

|, Dallas, TX-Texas, US

IT Services and IT Consulting

104
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Joanne Kok's Professional Milestones

  • Project Manager (1999-03-01~1999-08-01): Successfully delivered multiple complex projects on time and within budget, ensuring client satisfaction and team collaboration.
  • Analyst Consumer Research (2001-07-01~2005-09-01): Analyzing consumer data to provide valuable insights and drive engagement for improved decisions.
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Education

University of Alberta
University of Alberta

Marketing & Operations Management

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