Joanne Kok
University of Alberta
Tell me more about Joanne Kok?
Joanne Kok is a highly experienced user experience/business strategist with 24.7 years of work experience. She specializes in competitive analysis, analytics, strategy, e-commerce, and customer insight. Based in the United States, Joanne has a strong background in implementing data-driven business initiatives and team collaboration. She is a successful leader of cross-functional, strategic initiatives, and has extensive industry experience in e-commerce, travel, software development, and marketing/UX programs. Joanne's specialties include new business innovation, cross-functional team leadership, performance planning, analytics, data visualization, multicultural consumer insights, segmentation, voice of the customer, usability, design research programs, customer journey and ecosystem mapping, marketing and sales optimization,
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About
User experience / business strategist highly effective implementing data-driven business initiatives and team collaboration. Successful leader of cross-functional, strategic initiatives. Extensive industry experience in e-commerce, travel, software development and marketing / UX programs. Specialties include: * New business innovation and “go to market” strategy and execution * Cross-functional team leadership, performance planning and governance * Analytics, data visualization and intelligence * Multicultural consumer insights, personas, segmentation * Voice of the Customer, usability and design research programs * Customer journey and ecosystem mapping * Marketing and Sales optimization; CRM, retention and loyalty programs * Competitive intelligence
...See MoreWork Experience
Practice Principal | Discovery Strategy & Testing
Practice Director | User Insight And Strategy
IT Services and IT Consulting
Joanne Kok's Professional Milestones
- Project Manager (1999-03-01~1999-08-01): Successfully delivered multiple complex projects on time and within budget, ensuring client satisfaction and team collaboration.
- Analyst Consumer Research (2001-07-01~2005-09-01): Analyzing consumer data to provide valuable insights and drive engagement for improved decisions.
Education
Marketing & Operations Management
Skill
Competitive Analysis
Analytics
Strategy
E Commerce
Customer Insight
Market Research
Segmentation
Online Travel
Crm
Marketing Research
Product Management
Usability Testing
Web Analytics
Online Advertising
Competitive Intelligence
Consumer Behaviour
Leadership
Strategic Partnerships
Focus Groups
Management
Analysis
Marketing Strategy
Advertising
Product Development
Digital Marketing
Marketing
Mobile Marketing
Customer Acquisition
Management Consulting
Mobile Devices
Forecasting
Team Management
New Business Development
Project Management
Pricing
Web Behavioral Analytics
Brand Development Strategy
Behavioral Analytics
Sem
Google Analytics
Business Strategy
Customer Experience
Digital Strategy
Digital Marketing Analytics
Omniture
Online Marketing
Product Marketing
Customer Relationship Management
Certification
Colleagues
Kaitlyn Grant
regional sales manager at tonic3 || co-leader of the chicago community for the wit network
Cresta McDaniel
creative project manager at tonic3 citi team
Sergio Gaffoglio
salesforce team director en tonic3
Jorge V.
co-founder and director of tonic3
Nadia Franicevic
senior project manager en tonic 3 life agency
Other Named Joanne Kok
Frequently asked questions
We found 3 Joanne Kok's email addresses
We found 1 Joanne Kok's phone numbers
Joanne Kok's social media include: Linkedin,
Joanne Kok works for Tonic3
Joanne Kok's role in Tonic3 is Practice Director | User Insight And Strategy
Joanne Kok works in the industry of IT Services and IT Consulting
Joanne Kok's colleagues are Kaitlyn Grant,Cresta McDaniel,Sergio Gaffoglio
Joanne Kok's latest job experience is Practice Director | User Insight And Strategy at Tonic3
Joanne Kok's latest education in University of Alberta