John Leonauskas

As a marketing and product development leader with 24+ years in the ever-changing retail environment, I have expertise in a variety of areas and a proven history of working in challenging circumstances and delivering superior results. I have a strong desire to make a positive impact in the workplace and my past accomplishments position me to do so in any organization.Select Marketing Achievements:• Managed all annual marketing expenditures for Menards, the 3rd largest home improvement chain in the nation• Developed and implemented all digital advertising at Menards, including cultivating and maintaining a robust email marketing program and the launch of Pinterest and Instagram• Spearheaded digital streaming and broadcast advertising, encompassing the launch of a YouTube channel, YouTube digital advertising, Hulu advertising, and marketing via Pandora• Led in-house creative initiatives, including generating television and radio advertisements, how-to videos, training videos, catalogs, flyers, private label packaging, and direct mail• Oversaw the marketing of a private label credit card program and partnered with the private label credit card vendor to manage priorities, align strategic goals, and increase brand recognition • Guided the shift of print advertising flyers from print media only to an interactive digital experience via outside resources to create a best-in-class experience