John Totten
University of California, Berkeley
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John Totten is a highly experienced professional with 63.1 years of work experience in marketing research, analytics, customer insight, segmentation, and predictive modeling. He is based in Chicago, Illinois, in the United States. With a strong background in POS scanner data, consumer panel data, loyalty marketing data, and survey data, John is particularly interested in method development for research groups seeking analysis development and data reduction process development. He has extensive knowledge of statistical methods and their use in data reduction and integration.
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About
Experience with POS scanner data, consumer panel data, loyalty marketing data , and survey data. Broad experience in the fusion of data from many different sources into a unified analysis framework. Particularly interested in method development for research groups seeking to outsource analysis development and data reduction process development. Specialties: Modeling marketing effects on large scale data bases (panel, POS, loyalty mkt, shipments, etc). Very broad knowledge of statistical methods and their use in data reduction and integration.
...See MoreWork Experience
Principal | Co-Founder
Market Research
John Totten's Professional Milestones
- SVP, R And D (1991-07-01~2008-01-01): Implementing innovative practices in R&D management, accelerating efficiency and achieving record-breaking projects.
- Principal | Co-Founder (1995-10-01~): Creating a successful company that revolutionized the field of music and empowered the community.
Education
Skill
Marketing Research
Analytics
Customer Insight
Segmentation
Predictive Modeling
Consumer Products
Quantitative Research
Predictive Analytics
Market Research
Market Analysis
Competitive Analysis
Advertising Research
Marketing
Fmcg
Management
Competitive Intelligence
Business Insights
Analysis
Strategy
Brand Equity
Product Innovation
Marketing Mix Modeling
Statistics
Marketing Analytics
Consumer Behaviour
Shopper Marketing
Marketing Management
Focus Groups
Romi
Market Intelligence
Pricing Strategy
Loyalty Marketing
Program Management
Shipping
Pos
Database Marketing
Consumer Insight
Thought Leadership
Survey Design
Customer Analysis
Loyalty Programs
Certification
Other Named John Totten
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John Totten works for The Delta Modelling Group
John Totten's role in The Delta Modelling Group is Principal | Co-Founder
John Totten works in the industry of Market Research
John Totten's latest job experience is Principal | Co-Founder at The Delta Modelling Group
John Totten's latest education in University of California, Berkeley