John Wadden

Senior product marketing and product management professional with demonstrated success in marketing products and services worldwide for business-to-business and consumer markets. • Product Marketing/Program Management: Leading global teams to develop and go-to-market with new products and services. • Customer Focus: Translating customer needs and pain points obtained through “Voice of Customer” interviews into effective marketing campaigns and product strategies. • Alliance Relationships: Negotiating strategic business alliances, co-marketing agreements and partnerships with third parties. • Messaging and Positioning: Translating product features into a customer value proposition that addresses customer pain points in a solution-based context. • Branding and Thought Leadership: Creating and aligning brand message and marketing communication strategy to drive business results.