Juan-Pablo Botero, M. Sc
email marketing specialist at air canada vacations | marketing automation | digital marketing | marketing | inbound marketing | social media@ International Air Transport Association (IATA)
Greater Montreal Metropolitan Area
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Juan-Pablo Botero, M. Sc is a highly experienced marketing professional with 28.6 years of work experience. He possesses a wide range of skills including marketing management, social media marketing, and project management. Based in Canada, Juan-Pablo has worked in various industries such as aviation, transportation, and advertising. He is certified in Google Analytics, Google Analytics, and Google Ads. With a solid understanding of various digital tools and platforms, Juan-Pablo has successfully managed marketing projects and implemented effective marketing strategies.
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Emails and Phone Numbers

@alpina.com
@alpina.com
@iata.org
+57 316244****
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About

➤ Main skills: • Project Management • Website Development • Email Marketing & Marketing Automation • Digital Marketing Strategy • Inbound Marketing Strategy • Content Marketing Strategy • Social Media Marketing Strategy • Search Engine Optimization SEO • HTML5, CSS3, JavaScript • Languages: English, French, and Spanish ➤ Email Marketing and Marketing Automation Platforms: Experience using the following email marketing and automation platforms: • Pardot - Salesforce • Campaign Monitor • SharpSpring • Mailchimp Solid understanding of: • HubSpot - Email Marketing, Inbound Marketing, Content Marketing, HubSpot Marketing Software • Salesforce Marketing Cloud - Content Builder, Journey Builder, Automation Studio, Email Studio, and AMPscript - https://trailblazer.me/id/jbotero (See the full list of certifications in the licenses & certifications section here below) ➤ Digital Tools: • Web Analytics: Google Analytics - certified, Google Analytics 360 - certified, Google Ads, and Google Data Studio - certified. • CMS - Content Management System: WordPress and SAP Hybris • Adobe Suite: XD (Web design tool), Photoshop, Illustrator, and InDesign • Project Management: JIRA, Slack, and Trello • Microsoft Teams, Zoom, and Slack

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Work Experience

33, Route de l'Aeroport, Geneva, Le Grand-Saconnex, 1215, CH

Airlines and Aviation

3520
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Juan-Pablo Botero, M. Sc's Professional Milestones

  • International Marketing COOrdinator | Retail (2009-02-01~2010-05-01): Increasing global market share through strategic marketing initiatives and targeting customer base.
  • Marketing COOrdinator | Retail (2010-06-01~2012-02-01): Implemented targeted marketing strategies to attract and retain top-tier employees for retail operations.
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Education

HEC Montréal
HEC Montréal

E-commerce | Digital Marketing,

E-commerce

2015-2017
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