Juan Luis de Miguel

Overall career summary: · Focused on results. Pragmatical and analytical. Responsible of different P&L in The Coca-Cola Co. Along the time (Non Carbonated products, Waters, CDE Business) in Spain and Portugal. Broad knowledge in different key areas of FMCG business (brands management, BU P&L, national marketing campaigns, key customers, …). · Strategic thinker. For instance, complete reassesment of 270MM€ CDE business in Iberia. Holistic approach to different subjects. Able to work on/deal with very different/complex issues, finding solutions involving different enterprise functions (sales + marketing + manufacturing & capex projects). · Creative from the start of my career (i.e. 40 Principales – Cadena SER). Several consumer and shopper marketing prizes. Innovative: I have launched many products, I have developed several innovations in CDE which are best practices worldwide. · Team builder, developing collaborative teams. Searcher for best practices to share and to follow within the organization. · International, with continuous responsibility over international projects dotted line with Atlanta headquarters and Brussels regional one. ·Technology capable: with significant project responsibilities such as the design and development of the Coca-Cola Sales & Marketing intranet site.