Jyoti Miglani

Highly experienced, goal-oriented Data Consultant proficient in customer analytics and insights generation in Retail, Marketing, Ecommerce, CPG and Finance domain in USA, South Africa and India. Prepared to offer 8+ year experience in identifying business opportunities and driving business results through in-depth data analysis and advanced analytics. Expertise in developing single customer view to measure & standardize KPIs, multi-lens segmentation, propensity models & customer insight dashboard. Experience in all aspects of consulting and analytical engagements including business development, client communication, team management and presentation of insights & recommendations in an understandable story. Strong experience in CRM, direct marketing planning, life cycle management, campaign management & evaluation, designing & evaluating Loyalty Program, marketing communication, web analytics, shopper insights, report design & automation. Proficient in supervised & unsupervised modeling techniques such as regression, time series, decision trees, random forest and advanced marketing analysis viz. A/B testing, sample size calculation, clustering, profiling, classification. Technical Skills: SAS programming (SAS/SQL, SAS Macros, SAS/ETS, SAS/Graph, SAS/ODS, SAS/STAT) SQL ((Teradata, MS SQL, My SQL, Oracle) Python (Pandas, Numpy, Matplotlib, Scikit learn) Tableau Qlikview Crystal Reports HTML