Kalpana Shahani

Summary *Working as a Corporate Communications Manager in one of the leading private sector bank *Worked as a senior copy editor for a leading Dubai based B2B magazine specialising in catering to the needs of the optical trade community *Part of the core team to develop a unique first of its kind initiative to recognise the developments and achievements of the optical trade community. *Delivering multiple magazines within tight deadlines to ensure maximum readership impct *Conceptualising the content and design of key newsletters that helped the company achieve better brand recall *Developing and executing digital marketing campaigns for the publications to amplify readership and improve brand recall *Working on developing end to end PR campaigns for leading brands like Calorx Foundation, Craft of Arts, Zee TV, etc.