Karen Kieves-Ponferrada

Hello! I'm Karen, a tenacious and innovative creator partnerships & marketing leader specializing in music and music tech. I have more than 14 years experience devising and executing strategies aimed at breaking artists, selling out tours and engaging music fans. Residing in New York City, I am currently the Director of Creator Partnerships & Marketing at metaverse concert platform Wave. My role encompasses managing relationships with artist teams and leading the development and execution of the marketing strategy for all Wave Shows. Some examples of my recent work include spearheading the successful execution of the marketing strategy for award winning metaverse concerts: - Justin Bieber - An Interactive Virtual Experience (2022 Clio Award Winner, 2022 MTV Video Music Awards - Best Metaverse Performance Nominee) - Pentakill: Lost Chapter - An Interactive Album Experience (2022 Webby Award Winner) Additionally, I enjoy the challenge of a startup environment and have experience establishing departments and processes across three music tech startups. I am driven by innovation and the opportunity to make an impact in the music tech space and love connecting with likeminded people. Feel free to reach out here on LinkedIn!