Karen Wilson

Direct marketing executive with over 12 years experience in creating multi-channel, results-driven communications for customer acquisition and retention. Expertise in CRM and trade promotions. From a copywriter background, with a flare for the written word, design and customer relations, I ensure all elements of a communication meld together to produce a powerful impact! Experience gained over the years: – Strong, qualified acquisition campaigns and conversion rates – Keep customers happy, retention communications that work – Reactivation, win them back, it's cheaper and they can love you again – Personal, personal, personal... The message has got to be personal, CRM specialist – What did we learn? Analyse test results to ensure a successful, profitable future – Never fail to plan, scheduling and time management for tight deadlines – Results! In the end, it's all about achieving the goal. Experience in communications that deliver... And keep on delivering. – Go the extra length, design, media releases, script writing, websites, social media, even appeared in a TV commercial. If it supports the message and achieves the result, I'll go the distance. – The write stuff? Powerful copy, I know how to target that audience and get that response! It's all about being enthusiastic so you achieve (and exceed) corporate goals. I like working with others in a fun and friendly team environment, but also thrive when working alone. There's so much more I've learnt over the years, too much to mention it all! But beware... I also have a sense of humour and am not afraid to use it!