Karina Grotz

I'm a marketing/sales/bus dev connector specialized in platform monetization via payments strategy. I also have experience helping entrepreneurs maximize their brand's visibility thru distribution & cross platform partnerships, social media strategy and licensing programs.I recently joined FISERV after ten years at InComm where I worked with content platform providers across gaming, music, and publishing on their monetization strategy by leveraging prepaid solutions, gift cards, digital currencies, loyalty, mobile and digital distribution. Experience also includes biz dev roles at tech startups: SocialVest, Etchstar (co-founder, now Coveroo.com which was acquired by Zazzle 11/15), PlaceVine, NextMedium, Oolium and Karma Media Labs. Helped launch Toms Shoes and fell sideways into cause-marketing & social-entrepreneurship. Also served as the Director of Integrated Marketing & Sponsorships at FremantleMedia representing a portfolio of entertainment properties including American Idol and have consulted for brands ranging from Anheuser-Busch to Chopard. Previous to these roles, spent six years at Miramax Films after starting career on a desk in the TV packaging department at the William Morris Agency in Beverly Hills.