Karine-Beverly Holly

As someone with 10 years of experience and a background in business product management, I have a strong passion for products' full life cycle and data analytics with a strong business strategy having the pleasure of working for industry leaders at L’Oréal, LVMH, and Tommy Hilfiger. My skill sets in business and marketing are composed of Marketing Automation, Full Product Lifecycles, Data Mining, Data Analysis, Competitive Analysis, Market Research, Analysis, Web Analytics, and Verbal Communication Skills, Strategic Decision Making. My Areas of Expertise include Salesforce, Digital Marketing, Product Marketing, Google Analytics, Google Tag Manager, Project Management, Process Improvement, Customer Relationship Management, Marketing Campaign Strategy, Digital Strategy. Advanced Tools & Technical Skills on Excel, PowerPoint, Microsoft Office, Google Suite, Analytical Software - SAP, EDI, SalesForce, Navision, Pivot Tables, WordPress, Search Engine Optimization (SEO), Search Engine Marketing (SEM), UX/UI, CRM, Email Marketing, E-commerce. My strength is working with diverse collaborative groups to achieve business objectives. The most recent experience involved digital marketing, search engine optimization, keyword content strategist, and implementation of strategic digital marketing campaigns resulting in more relevant traffic to the website and higher ROIAS on qualified leads. I am currently Lead Product and B2B Manager for Luxury Division brands for 48 locations across North America and Canada, lead product management planning, product life cycle, brand execution, accounting trend, and customer needs in duty-free retailing and e-commerce. My passion is to continue to ensure the right product meets the right consumer at the right time.