Karla Henriksen

Highly motivated, resourceful marketing professional with 15+ years demonstrated experience in product development/campaign management & creation of marketing collateral, interactive advertising & training material for domestic & international corporations. Dedicated to surpassing client needs & maintaining lasting relationships. Marketing: Experienced in researching demographics, strategic development & forecasting analyses, marketing products to target locations. Successfully built company brands, creating international exposure. Devised/maintained marketing procedures & tracking systems, proving increased ROI. Skilled in designing, developing plans tailored to fit consumer needs. Polished in developing technical presentations for products, training & due diligence. PR/Media: Coordinated company sponsorships. Drafted, organized, scheduled media releases & events for product launch/promotion. Managed, negotiated agreements with national publications. Established vendor/sponsor affiliations, driving effectual, lead-generating speaking engagements & international conferences. Knowledgeable in advertisement negotiations for company endorsement. Copy Write/Design: Composed company documents, client presentations, ads & marketing materials, impacting substantial promotional growth & profitability. Wrote, edited articles for numerous national/international publications, channeling a variety of consumers. Creative conceptions/initiatives, anticipating product launches for focused target markets. Management/Training: Developed training manuals/videos to orient employees. Provided oversight of specialized training division for 500+ employees. Directed brand-specific customer service training. Conceived, implemented company recruitment & incentive programs, providing motivational techniques for work force retention purposes. Designed program, increasing staff efficiency. Served as benefits/payroll admin, workers comp program manager & leader for safety committee. Specialties: Product Management • Strategic/Tactical Planning • MarComm • Creative Copywriting/Design • Multi-Channel Marketing • Campaign Management • Brand Development/Management • Collateral • Interactive Marketing • Cross-Functional Team Building • Budget Management Skills I've always relied on: - Adaptable, driven - Embrace opportunity to tackle/achieve new responsibility - Extremely organized; attentive to detail - Strong work ethic; reputation for meeting deadlines successfully