founder & ceo at illumination research inc @ Illumination Research
Loveland, Ohio, United States
Karri Bass
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The Ohio State University Fisher College of Business
Real-Time AI Research
FlashIntel GPT
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FlashIntel GPTKarri Bass is a highly experienced professional with 27.8 years of work experience in customer insight, marketing research, and brand equity. Based in Cincinnati, Ohio, she is the Founder & CEO of Illumination Research, a market research and strategy firm. With a focus on helping clients understand their customers' needs, Karri offers qualitative and quantitative research, shopper research, multicultural research, social media mining, ideation workshops, and strategic consulting. She has also worked as a brand manager at Procter & Gamble and has a strong background in general management.
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About
Illumination is a market research and strategy firm dedicated to helping our clients better understand their customers in order to drive their growth. We design and conduct research studies throughout the U.S. and globally -- and then help our clients apply the insights to their businesses. Our services include:- qualitative research (face to face and online)- quantitative research- shopper research- multicultural research- social media mining- ideation workshops- strategic consultingWe provide expertise to many of the world's largest corporations.
...See MoreWork Experience
Founder | Chief Executive Officer
founder & ceo at illumination research inc
Founder | Chief Executive Officer
Advertising Services
Karri Bass's Professional Milestones
- Brand Manager (1996-01-01~2001-01-01): Revitalizing brand image through unique imagery and effective marketing strategies.
- founder & ceo at illumination research inc (2005-09-01~): Building a global company that revolutionizes knowledge and inspires future generations of researchers.
Education
Marketing
1992-1996Skill
Customer Insight
Marketing Research
Market Research
Brand Equity
Segmentation
Competitive Analysis
Consumer Behaviour
Consumer Products
Consumer Behavior
Quantitative Research
Marketing Strategy
Strategy
Shopper Marketing
Qualitative Research
Brand Architecture
Analytics
Advertising Research
Brand Management
Product Innovation
Competitive Intelligence
Brand Development
Online Research
Focus Groups
Strategic Thinking
Integrated Marketing
Fmcg
Business Insights
Positioning
Marketing Management
Consumer Insight
Global Marketing
Strategic Consulting
Market Analysis
Ethnography
Research Design
Certification
Colleagues
Brad Weiss-Holmes
Senior Vice President - West Coast Operations
Amanda Rawlings
senior project director at illumination research
Sheri Brady
senior project director at illumination research
Jodi Oughton Schmidt
President
Alice Mcconnell
Senior Project Director - Digital
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Karri Bass works for Illumination Research
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Karri Bass's latest education in The Ohio State University Fisher College of Business
