Katherine Derrick

The overall User Experience is the biggest driver toward success for any consumer-facing business offering. Built on the foundation of strong concepts with an engaging perspective and seamless interactions, I have honed my skills for over twenty years, making my mark with independent advertising agencies, in-house corporate design teams and industry giants. Leading teams, growing and enhancing talent, managing multiple large projects, raising conversion and market share, and increasing customer engagement are my strengths. I create immersive experiences that maximize consumer engagement, conduct intense customer-centric research of across all demographics and form strategies targeting different behaviors and information processing. My customer research and testing explores behaviors based on how and why users consume information, what triggers responses and what trends may emerge next. Each project is data-driven as well as data-inspired, taking analytics and performance metrics into account while also future focused to ensure that projects are scalable with long rich life cycles.Cross-channel collaboration and inspiration is key in my successful digital strategies. I am not afraid to ask the important questions or to ask for input and feedback from other channel leaders to grow partnerships and keep an open line of communication and consistency across the board. Specialties• Product development excellence.• Bleeding-edge Marketing strategies and technologies.• Generation-specific strategies.• User Experience approaches through investigation, planning, flow, testing, and design. • Clean and innovative Visual Design.• UAT, Focus Group and A/B Testing. • Analytics and mapping the customer journey.• Digital Strategies.• Team Building and Inspiration.