Katherine Smith
Florida State University
Tell me more about Katherine Smith?
Katherine Smith is a highly experienced media professional with over 21 years of work experience. She has a diverse skill set in media buying, planning, integrated marketing, digital media, and social media marketing. Based in Orlando, Florida, Katherine has a strong track record of delivering results and delivering results. She is known for her analytical insight and creativity, as well as her ability to explain complex integrated media and research. Katherine has led media teams in over 35 million annual expenditures and is not afraid to roll her sleeves up and get the job done.
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About
I'm the calm cool force in the middle of the storm that holds everything together. I've achieved a balance between analytical insight and creativity that my associates, peers, staff and clients have grown to rely upon. In negotiating I'm the velvet hammer; always polite, always professional, but as tough as I need to be to get the job done. I have a unique ability to explain complicated integrated media and research in ways people can clearly understand. I've led media teams with national, regional, statewide and local accounts in over $35 million annual expenditures and am not afraid to roll my sleeves up and get the job done.
...See MoreWork Experience
Media Director
Advertising Services
Katherine Smith's Professional Milestones
- Integrated Media Planning Supervisor (2019-03-01~2019-07-01): Streamlined media development processes, optimizing efficiency and enhancing overall performance.
- Senior Media Buyer (2019-11-01~2021-06-01): Streamlined procurement processes, resulting in cost savings and improved supply chain efficiency.
Education
Advertising,
Communications,
Bachelors,
Bachelor Of Arts,
Media Studies,
Communication,
Communication And Media Studies,
Communications/advertising
1979-1983Skill
Media Buying
Media Planning
Integrated Marketing
Digital Media
Social Media Marketing
Advertising
Online Advertising
Interactive Marketing
Digital Marketing
Marketing
Marketing Communications
Digital Strategy
Outdoor Advertising
Radio
Email Marketing
Creative Strategy
Advertising Sales
Interactive Advertising
New Media
Broadcast
Brand Development
Online Marketing
Account Management
Radio Advertising
Creative Direction
Direct Marketing
Brand Awareness
Television
Media Relations
Media Strategy
Microsoft Office
Budgeting
Ballet
Product Marketing
Marketing Strategy
Management
Strategic Planning
Leadership
Team Leadership
Cross Functional Team Leadership
Microsoft Excel
Microsoft Word
Microsoft Powerpoint
Microsoft Outlook
Analytical Skills
Team Building
Communication
Negotiation
Nonprofit Organizations
Public Speaking
Certification
Colleagues
Other Named Katherine Smith
Frequently asked questions
We found 4 Katherine Smith's email addresses
We found 4 Katherine Smith's phone numbers
Katherine Smith works for AdPartners
Katherine Smith's role in AdPartners is Media Director
Katherine Smith works in the industry of Advertising Services
Katherine Smith's colleagues are Antony Arena,Sally Fairclough,Benjie Martires
Katherine Smith's latest job experience is Media Director at AdPartners
Katherine Smith's latest education in Florida State University