Katie Soy

I Storytelling Consultant I Passionate about marketing and creative direction with an emphasis on brand voice and business storytelling, I enjoy developing high-level messaging strategies for entrepreneurs, business owners, organizations, and coaches in a variety of industries. With years of experience as a high-performance coach for multimillion-dollar programs, I focus on storytelling as a foundation for relationship building, sales, and integrating personal stories with business brands. My unique approach involves applying behavioral psychology techniques for my clients to use in content creation, books, and copywriting so they can connect with audiences, shift perspectives, and make an impact. I Marketing & Messaging Expertise I Senior Marketing and Communications Manager with 10 years of marketing and copywriting expertise. Supported 200+ retail branches and 2000+ sales representatives in a bicoastal mortgage company. Developed marketing strategies, and award-winning campaigns for database marketing, sales enablement, and sales retention. Created email marketing campaigns with 25,000+ subscribers, collaboratively developed brand reinvention strategies and managed creative brand governance and reputation across the company. Launched new proprietary CRM and marketing automation system to increase portfolio retention, managed internal focus groups for marketing technology testing with vendors in regions across the company. With a master's degree in Organizational Communication from Washington State University, my educational background also focused on international marketing. In addition to my decade of corporate tenure, I've worked as an adjunct instructor for more than ten years teaching communication and PR classes for Lewis-Clark State College and Boise State University, respectively. I Writer I With a bestselling Amazon novel, I'm also the writer and creator of children's series, Gem's Adventures, and The Firefly Society community, a membership for parents and kids based on the themes from the books. Audiobooks launched in March 2021 with print and digital books releasing in 2022. This series brings themes of belonging, owning your light, and learning from our elders – timeless lessons of the human experience – to young readers. The Society brings bite-sized mindfulness tools to parents and kids.