Katy Crossen
University of Kentucky
Tell me more about Katy Crossen?
Katy Crossen is a highly experienced marketing and communications professional with over 25 years of experience. She has held leadership-level strategy roles and has a strong background in storytelling. Currently, she is the Founder & President of Threshold Marketing & Communications, where she leads teams for Fortune 500 clients. Prior to this, she worked as an account director at Gyro, where she served as a global B2B advertising agency. She is passionate about B2B marketing and communications, and has a strong focus on people and channels to reach them.
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About
Katy Crossen has nearly 25 years of marketing and communications experience including several leadership-level strategy roles, but she got her start honing the craft of storytelling in the belly of a newsroom. Prior to founding Threshold Marketing & Communications in 2020, Crossen served as an account director at Gyro, a global B2B advertising agency where she led teams serving Fortune 500 clients including Target Corporation, Canon, and Viacom. Crossen fell in love with B2B marketing and communications during the five years she oversaw marketing and communications strategy for Al. Neyer, a Cincinnati-based commercial real estate developer and design-builder. Her career began in a broadcasting, in which Crossen spent 10 years producing newscasts for the CBS and ABC affiliates in Cincinnati, OH and Lexington, KY, respectively. Her philosophy on marketing and communications comes straight from those days of working in TV news: focus on the people you want to target, the message you want to communicate, and the channels you’re using to reach them. Katy Crossen is a 2011 Cincinnati Business Courier Forty under 40 honoree and member of the Cincinnati USA Regional Chamber WE Lead Class 7 executive leadership development program. She holds a B.A. In journalism from the University of Kentucky and is a proud Kentucky Wildcat. When she isn’t growing her business or helping clients grow theirs, Katy is plotting a far-flung travel adventure or savoring a delicious glass of Kentucky bourbon at her home in Over-the-Rhine.
...See MoreWork Experience
b2b marketing strategy and execution | public relations | crisis communication
Founder | President
Public Relations and Communications Services
Katy Crossen's Professional Milestones
- News Producer (2005-01-01~2008-01-01): Achieved high viewership through engaging and engaging news content, pushing the boundaries of storytelling.
- Account Director (2019-01-01~2020-01-01): Building strong client relationships through effective communication and personalized recommendations.
Education
Journalism
1995-1999Skill
Public Relations
Social Media
Press Releases
Media Relations
Social Media Marketing
Marketing
Copywriting
Marketing Communications
Event Planning
Newsletters
Strategy
Crisis Communications
Corporate Communications
Editing
Marketing Strategy
Copy Editing
Integrated Marketing
Sales Presentations
Community Engagement
Corporate Sponsorships
Collateral Materials Development
Rfp Generation
Business Relationship Management
Relationship Management
Certification
Other Named Katy Crossen
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Katy Crossen works for Threshold Marketing & Communications
Katy Crossen's role in Threshold Marketing & Communications is b2b marketing strategy and execution | public relations | crisis communication
Katy Crossen works in the industry of Public Relations and Communications Services
Katy Crossen's latest job experience is b2b marketing strategy and execution | public relations | crisis communication at Threshold Marketing & Communications
Katy Crossen's latest education in University of Kentucky