Kelly Brown

I am a Corporate Communications generalist whose expertise in internal communications as well as media relations drives engagement across digital and print channels. My approach is to be proactive by informing and updating stakeholders both about what they need to know and want to know, while supporting business priorities. By delivering critical internal communications to update employees on Covid-19 safety measures, I achieved the following outcomes: employees’ concerns decreased and resilience increased, contributing to the Company achieving historical high levels of EBITA despite the challenges of 2020. During my first year at NBCUniversal, employee engagement doubled for target audience, based on average e-newsletter open rates average of 67%. The results of my campaigns are high levels of stakeholder engagement and consistent messaging that reinforces the employer brand. I created an internal communications identity system for Universal Studios Hollywood that automated dissemination of employee communications, connecting them to the parent brand and expanding distribution to include the entire 7K-person workforce. I also implemented technology for digital screens, the Intranet, and company email to provide analytics to measure engagement with the messaging. I wrote content for NBCUniversal’s “The More You Know” videos and developed marketing campaigns for the openings of DreamWorks Theatre Featuring Kung Fu Panda and The Wizarding World of Harry Potter™. These successes led to my receiving the GEM Award as well as recognition as an Achiever by NBCUniversal. I conduct pro bono communications for nonprofits as part of Public Relations Society of America’s “Quality Time with PR Minds” initiative. Early in my career, I worked at Hill & Knowlton, where I received hands-on experience in public relations and launched the agency’s first-ever internal communications practice.