Kelly Goto

Kelly Goto is passionate about helping organizations truly understand and empathize with their customers, so they can deliver products and services that are genuinely meaningful. After more than 20 years on the digital frontier, Kelly knows user experience (UX) as well or better than anybody. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people, and how to better shape that meaning. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic that’s been translated into 22 languages so far. Kelly currently heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer’s world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. As a motivational and educational speaker, Kelly’s contagious enthusiasm and keen insights have galvanized audiences around the world. Bizzabo recently named her to its list of 100 Speakers Who Should Be Seen More at Tech Conferences. Kelly travels from San Francisco, CA. And when she’s not tethered to her laptop or dreaming up the next big thing, Kelly enjoys hiking in the mountains and hanging at the beach with her husband and two hilarious, brilliant daughters.