Kelly Jo Horton

Results-oriented marketing and technology leader with an unusual blend of business strategy, marketing technology and digital transformation experience spanning decades. Known for driving outcomes and accountability through developing collaborative, expert teams with the talent and tool sets to predict and meet the needs of business partners at scale.B2C and B2B marketing & technology experience. Areas of expertise include: Building cross-functional relationships across business units, managing disparate teams, agile methodology, multi-touch attribution, data hygiene, data visualization, platform integrations, compliance (GDPR, CASL, etc.) and delivering solutions that scale and accelerate engagement and revenue growth.My technical superpower is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. Adept at sifting through big data to find the quantitative and qualitative story behind a successful (or not so successful) marketing campaign.Ideation and implementation for social media marketing campaigns for Lionsgate (Hunger Games, One for the Money, Cabin in the Woods, Madea’s Witness Protection, and more), Fox (Taken 2), Universal Music Group (multiple artists), Molson Coors, L’Oreal, Warner Brothers, Carbonite and others.‣ 𝐌𝐚𝐫𝐤𝐞𝐭𝐨 𝐅𝐞𝐚𝐫𝐥𝐞𝐬𝐬 50 (𝐀𝐝𝐨𝐛𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐤𝐞𝐫𝐬 50) 𝐜𝐥𝐚𝐬𝐬 𝐨𝐟 2019/2020, 2𝐱 𝐌𝐚𝐫𝐤𝐞𝐭𝐨 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧, 𝐌𝐚𝐫𝐤𝐞𝐭𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐭 (𝐌𝐂𝐄), 𝐌𝐚𝐫𝐤𝐞𝐭𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭 (𝐌𝐂𝐒𝐀). ‣ 2010 𝐏𝐫𝐢𝐦𝐞𝐭𝐢𝐦𝐞 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐄𝐦𝐦𝐲 𝐫𝐞𝐜𝐢𝐩𝐢𝐞𝐧𝐭 "Outstanding Achievement in Engineering Development" for the Showtime live-events boxing sports interactive TV application. Joint Emmy for Ensequence and Showtime.‣ Blue Ribbon Panel judge in the Primetime Emmy Awards for Interactive Media nominees: 2011, 2012, 2013, 2014. ‣ Blue Ribbon Panel judge for the College Television Awards (Non-Fiction, Reality, Scripted Series, Documentary and Comedy categories): 2017, 2018, 2021.‣ Active voting member of the Academy of Television Arts & Sciences, Emerging Media Peer Group. Active voting member of SAG/AFTRA.Digital Marketing | Digital Strategy | Marketing Operations | Compliance | MOPs | B2C | B2B | Agile | RevOps | MarTech Strategy