Ken Thewes

Driven and experienced executive with leadership that spans Corporate Boards and the Entertainment, CPG, Restaurant, and Retail industries. Joint marketing and business unit leader with P&L responsibility, driving both brand strength and profitability. Skilled in innovative digital and marketing strategies that elevate brand awareness, improve customer acquisition, enable sustained growth, and expand revenue. Accomplished strategist with a history of leading initiatives that spark significant gains in efficiency, productivity, and operational effectiveness.Career Achievements:* Regal Cinemas - Drove the shift to digital, increasing digital sales by 146% with a $71M increase in recurring annual revenue.* Spartan Stores - Established and launched the “yes” loyalty program, serving as the foundation for a multi-year increase in comp sales and an industry-leading email capture rate.* Brinker International/Chili's - Revolutionized the effectiveness of an underperforming advertising campaign, leading to substantial improvements in ROI.* Yum! Brands/A&W All American Food - Partnered with franchise group to launch first-ever national TV campaign. * Darden Restaurants/Red Lobster - Launched insight-driven ad campaign, leading to 23 consecutive quarters of same restaurant sales growth.* Procter & Gamble - Developed and implemented category management tools at Wal*Mart, leading to Tide sales growth of +46%. Grew the Cheer Brand to record volume via repositioning, new pricing strategy and innovative promotions. * United States Air Force - Led the overhaul of Air Force One, resulting in Presidential plane being delivered on time with state-of-the-art avionics. Appointed first-ever USAF Liaison to Egypt and NATO for F-16 identification issues.Areas of Expertise:* Executive & Board Leadership * P&L Management * Artificial Intelligence * Digital and Social Media Marketing * Strategic Planning/Execution * Augmented Reality* Product Development * Consumer Insights * Revenue Growth* Brand Positioning/Branding * Public Relations * Loyalty/CRMEmail me at [email protected] or call me at (616) 307-6402