Kennedy Muchiri

Having a mentor is an adorable thing and a mentor once said the the human brain is a crazy place and therefore there are two things the fascinates me most about product and growth marketing.First:the concept of consumer logic and how rational yet irrational it can be .And second :the challenge of communicating in a way that persuades and convinces consumers always requires optimization -so you are optimizing for something that is both rational and irrational. And up to date ,having to work with the leading port in the world (DPWORLD )and at the core of major operations at the companies headquarters has been the best thing I have ever done .The experience in the field of logistics and prioritization of consumer need has been of the level best standards. I apply the same thinking in product marketing that I also apply in leadership,because whether you are connecting with the consumer or with your team ,you are connecting with the fun irrationally of their logic -in order to bring ideas together ,influence an outcome,and also optimize and scale for future growth. So now ,in industry ,this passion remains with me .There is certainly yet more to learn ,yet more problems to solve ,and yet more to build .And for this ,am very grateful .