Kerry Hughes

Ethnobotanist, Herbalist and Author, Kerry Hughes - works at the nexus of market opportunity identification, innovative product formulation, and global biodiversity development. Through her work in both the public and private sectors, Kerry is driven by a tenacious fascination with the potential health enhancing role plants can play and bringing about products and solutions that not only heal people but also protect our threatened global biodiversity. Kerry is a product developer, independent formulator and sustainability strategy consultant through Ethnopharm LLC (www.Ethnopharm.com ). Products formulated by Kerry Hughes of EthnoPharm have been featured in top popular media such as Vogue, Chalkboard, Entrepreneur, Cool Hunting, Cheddar, Byrdie, with reviews such as “it’s the real deal,” “…pioneering a new category of natural health products”, “..flowing all day, yet at night was able to fall asleep without the usual jittery extended caffeine release”, “..my new favorite thing”. Kerry serves on the Board of Directors at the San Luis Obispo Botanical Garden, and on natural product Scientific Advisory Boards. She currently also serves as an Advisor for A Greener World (AGW), with a focus on their emerging regenerative agriculture program, Certified Regenerative by AGW, a whole-farm assurance of regeneration, measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare and social responsibility. Kerry also played a key role in the development and establishment of the Fair for Life Social & Fair Trade Programme through The Institute for Market Ecology (IMO). Kerry has acted as a consultant to the United Nations through the International Trade Centre (ITC) for international development projects involving botanicals and authored essential oil and organic reports for the Market News Service (MNS).